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TikTok Has Officially Become A Music Distributor

tiktok

SoundOn is a music distribution and promotion platform that TikTok is said to have launched.

TikTok, also known as Douyin in China, is a video-focused social networking service owned by ByteDance Ltd, a Chinese corporation. It features a wide range of short-form user videos, ranging in length from 15 seconds to three minutes, in categories such as pranks, stunts, tricks, jokes, dancing, and entertainment.

Artists will be able to upload their songs straight to TikTok and Resso via SoundOn.

SoundOn, according to TikTok, will pay 100% of revenues to music composers for an indefinite period of time. This means that artists will retain ownership of their masters while also collecting 100% or 90% of royalties.

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SoundOn is accessible in the United States, the United Kingdom, Brazil, and Indonesia.

Meanwhile, Black therapists are having a hard time getting noticed on TikTok.

Shahem Mclaurin works for better representation in the mental health sector through videos — some on issues like sorrow, “race/race-ism,” trauma, and healing, others on raw reactions or popular noises, like this TikTok call to action to amplify people of color. Because of the stigmas surrounding therapy, Mclaurin addresses to viewers who haven’t met caregivers with whom they relate, and realizes that few practitioners look like them.


“I am a Black, queer therapist, and I want to showcase myself being fully that,” Mclaurin said. “I always say, ‘My durag is part of my uniform.’”

On TikTok, mental health professionals have exploded in popularity, addressing a wide range of mental health issues, reacting to racial trauma from charged events like Derek Chauvin’s trial for George Floyd’s murder and the January 6 insurgency, and bringing humor to sensitive issues like depression that are still taboo in some communities. Black therapists open up about working in a mostly White field on TikTok, while also making mental health care more accessible to folks who might be shut out of the system.

Patrice Berry, a psychologist from Virginia, mostly utilizes TikTok to react to people’s inquiries regarding topics such as new therapist tips and establishing boundaries with teenagers. Berry isn’t looking for business. Her private practice has a waiting list. She explained that TikTok is a method for her to give back. CNN has the story.

Her comment sections are flooded with mostly positive feedback and follow-up inquiries, with some videos receiving over a thousand responses.

Berry laughs about leaving a church abruptly when “they say you don’t need therapy or medication” in one TikTok. “We have so much unlearning, relearning to do,” one user said, referring to how she was raised in her Black Baptist church. “As a therapist, I love this,” one person wrote. Preach!”

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Photo by cottonbro on Pexels.com


A close-knit TikTok community has emerged, and Berry is the founder of a Facebook group dedicated to mental health for Black, Indigenous, and other people of color.

“I wanted to create a safe space for us to be able to have real conversations about our experiences on the app and to share tips and resources,” she said.

Unlike Facebook, which mostly relies on a user’s friends and followers to populate the feed, TikTok’s algorithm, or “recommendation system,” has a significant influence over what users view. According to Kinnon MacKinnon, an assistant professor at York University in Toronto who has studied the app, when a user engages with particular hashtags, the algorithm pushes comparable information. At the same time, TikTok heavily moderates content that does not adhere to its community guidelines, such as #skinnycheck and other pro-eating disorder hashtags.

On the app, black creators have often stated that they are suppressed. The corporation apologized after posts using the hashtags #BlackLivesMatter and #GeorgeFloyd earned 0 views during the protests following George Floyd’s death. (A “technical glitch,” according to TikTok.) Many of TikTok’s Black creators went on strike last June to protest a lack of credit for their work after White creators copied their dances and became famous.

Racial bias is also suspected by black therapists. TikTok users have questioned Berry’s credentials or tagged a White creator to validate details, according to Berry.

TikTok said it was training its enforcement employees “to better understand more nuanced content like cultural appropriation and slurs” around the same time as the strike. A range of initiatives, including an incubation program, are hosted by the company to promote Black artists. Shavone Charles, TikTok’s head of diversity and inclusion communications, declined to comment on the record, instead directing KHN to TikTok’s public pronouncements.

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